I've always been a writer.
It just took me a while to notice.

Words are simple. We all know most of them. But knowing the right ones to use at the right time is the interesting part.

I spent over fifteen years in IT management in London. I built teams, managed complex projects, and kept businesses running. It was a successful career. But there was always a nagging feeling that it wasn't quite what I was supposed to be doing.

The thing is, I've been a reader for as long as I can remember. Novels, biographies, newspapers, Wikipedia at 2am. I consume words constantly. And I've always been fascinated by the choices behind them. Why this word and not that one, how a sentence can do two things at once, where the comma goes and why it matters.

"He is the first person I turn to whenever I have a project because I am confident the work will be done as expected and within a reasonable time frame."

Jonathan Melvin PhD, Technical Marketing Manager, Siemens Digital Industries Software

So I did something about it. I completed an MA in Creative Writing at City, University of London, followed by a Diploma in Copywriting. And then I made the leap.

The IT background turned out to be more useful than I expected. When you spend so much time writing about engineering simulation software - CAE, CFD, FEA, multiphysics, the lot - it helps to actually understand technology. To have sat in the room where complex systems were being discussed. To know what a stressed engineer sounds like when they're explaining something important, and to know how to translate that into something their customers will read.

That's what I do. I take complex subject matter and turn it into content that informs, engages, and occasionally surprises. Case studies, whitepapers, blog articles, social content, emails, newsletters, and more. For companies whose products matter and whose audiences are smart enough to know the difference.